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Peter Alberti, Founder

The Story Behind "Healthy Pets. No matter what."

On Thursday July 12, 2012 Peter Alberti, Founder of, was listening to a Boston-area radio talk show. The guest was a veterinarian who answers callers' questions about their pets. The prevailing theme from many of the callers was: "My vet told me my pet needs a treatment I can't afford. What cheaper alternatives do I have?

In far too many cases, pet owners are forced to sacrifice quality of life for their pets due to financial constraints. In the worst cases, people must choose to euthanize a pet when reasonable medical care might have been an option.

Peter called the radio show to try to introduce the concept of Crowd Funding - web sites that enable multiple people to donate small amounts of money to a larger cause. When he couldn't get through the busy signals, he realized there was an opportunity to improve the Crowd Funding process and make it specific to pets and their owners. Et voila! was born. is a 501(c)(3) non-profit organization based in MetroWest Massachusetts. The mission is to remove obstacles for pet owners so they have more opportunity to provide excellent medical care for their pets.